Most AI playbooks were written for companies that don’t have to worry about what happens when their software fails. Industrial AI is different. In a factory, a hallucination isn’t just a bad search result — it is a stopped production line, a safety incident, or a regulatory violation.
Bessemer Venture Partners recently published a thoughtful early-stage playbook for building vertical AI businesses. Carlos Furlotti filters it through an industrial lens and distills five guiding principles drawn from working closely with companies building AI for the physical world.